A digital-transformation case study: idea to a shipping web + iOS language app — with tone detection running in the browser — designed and built by AI ORCA.
Language apps are everywhere, but they reward tapping, not talking. For a tonal language like Thai, that’s a fatal gap: the same word said five ways means five different things, and no mainstream app tells you if your tone is right. The goal was a product that fixes exactly that — and that could ship on the web and the App Store without a big team behind it.
No page builders, no bloated templates. The entire product is hand-coded HTML, JavaScript and a lean backend — designed and built with Claude as the engineering partner. That means total control over the experience, a fast, lightweight result, and the ability to build a genuinely novel feature that off-the-shelf tools simply can’t: real-time tone detection running entirely in the browser.
The centrepiece: a tone coach that captures your voice, detects your pitch with autocorrelation, calibrates to your own vocal range, and scores the shape of your tone against a native target — no server, no plugins, no app install. Pure Web Audio.
The same engine ships inside the app, scoring every word you learn.
Web Audio pitch detection, voice calibration and shape-scoring — the novel feature at the heart of the product.
A single hand-coded app, wrapped for the App Store — one product, two platforms, no duplication.
An AI tutor for live roleplay and correction, integrated into the learning flow.
Supabase for auth, content, tiers and progress — with secure, tiered access to lessons.
Web checkout that unlocks membership everywhere — including iOS — while sidestepping app-store margins.
Automated onboarding and lifecycle emails so the product runs itself as it grows.
A full visual identity — wordmark, palette, voice — and this marketing site, all in-house.
Own domain, HTTPS, App Store submission — shipped and live, not just designed.
AI ORCA helps small and medium businesses modernise — websites, automation, AI and branding that actually move the needle. Ravela is what that looks like end to end.
Fast, hand-built sites — no bloated page builders, total control over how you look and convert.
Real AI woven into your product and workflow, not bolted on for show.
Make.com workflows that take the repetitive work off your plate so the business runs leaner.
Logo, identity, tone of voice and consistency across everything you put out.
If Ravela is the kind of work you want for your own business, let’s talk. AI ORCA takes you from idea to shipped.
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